This is a great conundrum for many business owners – who should I follow on Twitter? Everyone, no-one or a select few, and how do I select these few? Many have mixed feelings towards Twitter as a business platform, you either love it or hate it. But, if you're a small business owner who finds Twitter a waste of time, perhaps it's because you aren't following the right accounts?
Small Business Advice Week has selected ten twitter accounts will provide great tips, insight to the business world and keep you updated on the latest business news.
Before we get into the Twitter accounts all small business owners should follow, there is one very important factor to remember before starting your business Twitter venture. Do NOT follow everyone back. Twitter isn't about getting as many followers as possible, it's about the customer engagement.
If the company is relevant or you're interested in their information and tweets, then give them a follow. Even following your 'competitors' business account has plenty of benefits. Or if you don't want them to know you're following them, you can create a private list in Twitter where you can keep tabs on what they're doing, without following them.
Plenty of useful blogs posts and YouTube videos on how-to-guides on different areas in business.
Forbes has some of the most influential posts and with almost 15 million followers, you can't go wrong with following this account. A trusted source across all areas, it's a great resource to learn about the wider world of business.
If you're a start up business or an experienced one, Entrepreneur is a great source and provides really reliable business news and tips.
No matter your thoughts on the Walt Disney Company, they have a lot to teach all business owners, especially with their near monopolisation of the entertainment industry. This particular account follows Disney news and trends.
This account is for the local business owners. Four Square are also very strategic with their twitter posts which is an example to follow when using Twitter as a business platform.
This account might be for the more techy business owners, as it keeps you in the loop and updated with the latest apps for your business. But this has fantastic crossover opportunities, as technology is always changing how business is done. No matter what your business is, you do rely on technology, and you can always make changes to make your business more efficient.
Ann Handley is considered one of the most influential women in the marketing world. Her company Marketing Profs offers great training and fantastic marketing tips!
One of the towering giants of the business world, the Wall Street Journal contains vital information for any business, big or small.
This twitter account is keen on stimulating small business growth, by tweeting about small business program news, insights, resources, advice and more.
The Small Business Advice Week twitter is a great place to go for info on small business, and to keep up with what we're doing.
This list of twitter accounts to follow is a great start to beginning your twitter journey to seeking out fantastic advice and tips, whilst learning effective ways to use twitter for your own small business.