Many business owners will tell you that all marketing is becoming increasingly online focused. That's not necessarily true. For SMEs, the most effective way to market yourself might be a combination of both online and offline marketing, blending classic techniques with radical innovation to ensure you stand out from the crowd.
Smart tactics, usable content, and a strong online presence will help boost your profile, but more tangible marketing strategies are still not to be ignored.
Check out the infographic below from Colour Graphics, which shows some surprising trends, and use it to plan how to market your SME in the new year.